Infectious Enjoyment. The BMW 1 Series
It starts from the moment you climb in, increases when you start up and raises the pulse rate with every kilometer you drive: the feeling of joy in The new BMW 1 Series. It's all due to the car's temperament and the BMW drive concept, making it agile and nimble. Reinforced by its athletic appearance, it will bring a smile to all passers-by. And it reassures with an incomparable driving sensation that lasts and lasts: on long straight stretches, in tight curves and with 7 days of driving fun per week.

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